Unlocking strategic opportunities for destinations and brands through narrative-led planning, placemaking, marketing, and communications.
Helm is a strategy-first consultancy led by long-time colleagues and collaborators Rachel Jones and Andrew Cavallaro – seasoned professionals with complementary expertise in the travel, tourism, hospitality, property, and design sectors. They offer a unique dual perspective: the sharp, conceptual eye of a place and brand strategist and the emotionally intelligent voice of a world-class communicator.
We help destinations and brands unlock their full potential through a rare combination of strategic depth and heartfelt storytelling – blending the analytical with the emotional, the practical with the poetic. Helm was founded on the belief that great places and experiences don’t just happen. They are intentionally designed, curated, and championed.
Guided by a holistic approach together with a slow and intentional mindset, we design and amplify places and experiences that invite people to linger, connect, and find meaning.
CONCEPTING
Designing better places & experiences
We dive deep into the DNA of destinations and brands. Not just to reveal what they could look like, but to uncover why they matter. With imagination and rigour, we craft brand strategies, placemaking frameworks, and concepts that inspire, lure, and endure.
COMMUNICATIONS
Amplifying better places & experiences
Every great place and experience deserves a great story, and a strategy to make sure that story is heard by the right people. Helm transforms thoughtful brand strategies into powerful communication that shifts perceptions and sparks lasting emotional connection.
With decades of global experience, Helm shapes destinations and brands that speak to conscious, like-minded audiences.